CA 318 Public Relations II--This information replaces the regular syllabus for this course.

Spring, 2013 Independent Study

Advanced study of persuasive communications with emphasis on design and execution of public relations campaigns, the role of the public information officer, development of the comprehensive information package, and creation of effective internal publications. Includes discussion of specific ethical issues of persuasive communications.

Textbook:  Newsom, D., & Haynes, J. (2005). Public relations writing: Form and style. (7th ed.). Belmont, CA: Wadsworth.

Learning Outcomes

Upon successful completion of the course the student should be able to:

1.      Explain the role of public relations in the social, economic, and political milieu.

2.      Develop an understanding of professional standards and ethical responsibilities.

3.      Survey professional opportunities in the Kansas City area.

4.      Develop a professional quality portfolio, which meets entry level professional public relations standards.

5.      Demonstrates writing and other communication skills in an array of professional contexts relevant to public relations (e.g., brochure, survey, newsletter).

ASSIGNMENTS

See this website for details about each assignment and grading rubrics. http://ourwayit.com/CA318/

Core Assessment

The core assessment for CA 318: Public Relations II will be a portfolio

Weekly Assignments and Due Dates  (Due by Sunday, 11:59 PM Central time in the course dropbox.)

Due WK1 Email about Persuasion

WK2 Begin PR Plan

Due WK3 Brochure

Due WK4 Blog

Due WK5 News Release

Due WK6 Audio Ad

Due WK7 Research Survey

Due WK8 Newsletter

Due WK9 Webpage

Due Wk 10-Resume

Due Wk 11  Finished PR Plan

Due Wk 12 Core Assessment—Professional Public Relations Portfolio due.

Due Wk 13-Go to Career Planning and Placement for evaluation and feedback

Due Week 14—Submit your revised professional portfolio.

Grading:
100 points total.
90-100 points or 90-100% equals A.
80-89.99 equals B.
70-79.99 equals C.
60-69.99 equals D.

Weekly assignments 5 points each x 10 weeks = Total 50 points

Core Assessment = Total 50 points

Week 12 submission 30 points

Week 13 Career Planning and Placement Feedback 10

Week 14 Revised Portfolio 10

Late Submission of Course Materials:
To keep their jobs, public relations professionals meet all deadlines on time. As preparation practice, the same professional behavior is expected in this course.